X Fanalyzer: AI Sports Insight TOol

Credit: Technical Program Manager, Full-Stack Architect, Creative Technologist.

Description: I spearheaded the program design and RnD for the first-ever global xAI-powered profile analyzer program on X, which launched in February of 2026 for the brand PlayDoIt: Mexico. It utilizes a “LLM-Core” for both user analysis and guided post generation.

The PlayDoIt:Mexico program was designed to be a test bed for scaling xAI-powered custom programs, with the goal to make it as frictionless as possible for all parties (clients, strategists, production) to create new versions for different brands.

We utilized the LLM-Core to power the logic of the user analysis, shifting it away from hardcoded algorithms. The architecture allowed for quick and cost effective instances to be spun up by our partner vendor, then configured by a non-technical member of the team using plain english.

The post copy was also generated by the LLM-Core, using client-provided “guide copy” which gave the brand the control they wanted, but also allowed for the LLM to generate post copy that’s tailored to each user.

Impact: ~30% lower cost CPE, ~25% lower cost CPM for PlayDoIt:Mexico.

Company: X/XAI

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